About Us

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Aroo Consulting creates content and digital tools designed to teach and support early-stage entrepreneurs across a wide range of fields, from health technology to academia. By translating hands-on consulting experience into accessible, practical resources, Aroo helps founders navigate the challenges of building a company in its earliest stages — regardless of industry. The result is a flexible toolkit for entrepreneurship education that meets founders where they are, whether they're developing a new medical device or launching an academic-adjacent venture. 

Stay tuned as we roll out our new AI agent, built to facilitate networking and connection among alumni of the Zell Programs, along with an online entrepreneurship course taught by Liat Aaronson, Chairperson of the Zell Entrepreneurship Program at Reichman University and guest speakers — entrepreneurs who are themselves graduates of the Zell Program.