Privacy Policy

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Aroo Consulting Ltd. — Privacy Policy

Last updated: September 1, 2026

Aroo Consulting Ltd. ("Aroo," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website or use our content, digital tools, and services (collectively, the "Services").

1. Information We Collect

Information you provide directly, such as when you contact us, sign up for a course, or use our digital tools:

Name and contact details (email address, phone number)

Any information you submit through forms, inquiries, or communications with us

Information collected automatically:

Website usage data (pages visited, time on site, browser type, device information)

Cookies and similar tracking technologies (see Section 3 below)

Information from AI-powered tools: If you use any AI agent or digital tool we provide, we may collect the content of your interactions with that tool in order to operate and improve it.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and improve our Services

Respond to your inquiries and communicate with you

Personalize your experience with our content and tools

Analyze website traffic and usage patterns

Comply with legal obligations

We do not sell your personal information to third parties.

3. Cookies

Our website uses cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with other user data. You can choose to decline non-essential cookies through the cookie banner on our site, or through your browser settings, though this may affect site functionality.

4. How We Share Information

We may share your information with:

Service providers who help us operate our website and Services (e.g., hosting, analytics, email providers)

Legal authorities, if required by law or to protect our rights, safety, or property

Guest speakers or program partners, only where you have knowingly engaged with content or programs they are involved in, and only as necessary for that purpose

We do not share your personal information with third parties for their own independent marketing purposes without your consent.

5. Data Retention

We retain your information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

6. Your Rights

Depending on your location, you may have rights to:

Access the personal information we hold about you

Request correction or deletion of your information

Object to or restrict certain processing

Withdraw consent where processing is based on consent

To exercise any of these rights, contact us using the details below.

7. Data Security

We take reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. International Users

Aroo Consulting Ltd. is based in Israel. If you are accessing our Services from outside Israel, your information may be transferred to, stored, and processed in Israel or other countries where we or our service providers operate.

9. Children's Privacy

Our Services are not directed at children, and we do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of our Services after changes take effect constitutes acceptance of the updated policy.

11. Contact Us

Questions about this Privacy Policy or how we handle your information can be directed to:

Aroo Consulting Ltd. Beit HaAm Street 27, Ramot-HaShavim 4593000, Israel 

Email: liat@liataaronson.com 

Phone: +972544532900