Last updated: September 1, 2026
Welcome to Aroo Consulting Ltd. ("Aroo," "we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of our website, content, digital tools, and services (collectively, the "Services"). By accessing or using our Services, you ("you" or "user") agree to these Terms. If you do not agree, please do not use our Services.
1. About Aroo
Aroo Consulting creates content and digital tools designed to teach and support early-stage entrepreneurs across a wide range of fields, from health technology to academia. Our resources are intended to help founders navigate the early stages of building a company, regardless of industry.
2. Use of Our Services
You may use our Services only for lawful purposes and in accordance with these Terms. You agree not to:
Use our content or tools for any unlawful, harmful, or fraudulent purpose
Copy, reproduce, distribute, or resell our content or tools without permission
Attempt to reverse-engineer, scrape, or misuse any digital tools we provide
Impersonate Aroo, Liat Aaronson, or any affiliated party
Use our Services to harass, defame, or harm others
We reserve the right to restrict or terminate access for anyone who violates these Terms.
3. Educational Content Disclaimer
Our content, courses, and digital tools are provided for general educational and informational purposes only. They do not constitute legal, financial, medical, or professional business advice, and should not be relied upon as a substitute for advice from a qualified professional. Any decisions you make regarding your business are your own responsibility.
4. Intellectual Property
All content, materials, branding, and digital tools provided through our Services — including text, graphics, courses, and software — are the property of Aroo Consulting Ltd. or its licensors, and are protected by applicable intellectual property laws. You may not use, copy, or distribute this material without our prior written permission, except as permitted for personal, non-commercial use.
5. AI Agent and Digital Tools
From time to time, Aroo may offer AI-powered tools or agents (including tools built to facilitate networking and connection among program alumni). While we aim for these tools to be accurate and helpful:
Responses or outputs may occasionally be incomplete, outdated, or incorrect
These tools are not a substitute for professional advice or direct communication with Aroo
You should independently verify any important information before relying on it
6. Third-Party Links and Guest Content
Our Services may reference or include contributions from guest speakers, entrepreneurs, or third parties. Aroo does not endorse and is not responsible for the accuracy of third-party content, opinions, or external websites linked from our Services.
7. Data & Privacy
Your use of our Services is also governed by our Privacy Policy, which explains how we collect, use, and protect your information, including through cookies used to analyze website traffic and optimize your experience.
8. No Warranty
Our Services are provided "as is" and "as available," without warranties of any kind, express or implied. We do not guarantee that our Services will be uninterrupted, error-free, or fully accurate.
9. Limitation of Liability
To the fullest extent permitted by law, Aroo Consulting Ltd., Liat Aaronson, and their affiliates, staff, and partners will not be liable for any indirect, incidental, or consequential damages arising from your use of our Services.
10. Changes to These Terms
We may update these Terms from time to time. Continued use of our Services after changes take effect constitutes acceptance of the updated Terms.
11. Governing Law
These Terms are governed by the laws of the State of Israel, without regard to conflict of law principles.
12. Contact Us
Questions about these Terms can be directed to:
Aroo Consulting Ltd. Beit HaAm Street 27, Ramot-HaShavim 4593000, Israel
Email: liat@liataaronson.com
Phone: +972544532900
Copyright © 2026 Aroo Consulting Ltd. Liat Aaronson - All Rights Reserved.